Having good search rankings is just as important is getting a line of customers into your business. If you aren’t familiar with how social media can impact your search rankings, read on.
What Search Engines Are Looking For
First, you have to understand what search engines are looking for, so you can see how social media is affecting search results. For instance, the authority of your tweets, how many +1s your URL receives, how many Facebook Likes and shares your URL gets and how many tweets and retweets your URL obtains.
Each and every time someone in social media mentions your local business, it helps to boost your search rankings. How large your following is as well as and how much engagement your social posts receive also play a role in this. Here’s an example:
Luigi’s Italian Restaurant in New York City got a tweet from a local newspaper about its delicious dishes. That tweet was then favorited 400 times and retweeted 50 times. Both the newspaper’s and Luigi’s Twitter handle get activity for this. Then because Luigi’s had their URL linked to their account on Twitter, their Web site was able to get a higher ranking on search engines.
How this Can Help Local Businesses
Engagement on social media networks can help boost your rankings even for keywords that are otherwise difficult to rank highly for (those that general). However, it works best with those that have low competition. So if the keyword that is getting social media buzz is “Italian food”, you could end up ranking high for that keyword. Local businesses can take advantage of this because it helps them to boost their business’s search ranks for those general, yet necessary keywords.
Whenever you share content, make sure that you include low competition keywords like “Authentic Italian food in New York”, so when it gets social buzz, it can boost your rankings in search engines. The more content you share from your Web site on social media, the better your site will rank, which means more traffic being generated for your Web site.
How to Optimize Your SEO
Before you begin your SEO social media campaign, you should check out how you’re doing thus far. You can check this by going to LocalVox, which is a free tool. Make sure you know which keywords are the top ones you should be ranking for. You can use LocalCast, which is an SEO tool to help you track your ranking and find keywords you can use to optimize your Web site and social media posts.
A Deeper Understanding of Your Social Signals and their Impact
So you know that the more action you get on social media, the better your search ranks become. Now, let’s look into how exactly this works for the different social media networks:
- Google+: This is still in its early stages compared to the likes of Twitter and Facebook, but it has been having a great impact on social content. The way it works is, the more +1s you get, the better. You should aim to get +1s for your brand profile, Web site and social media posts. When your brand page gets a lot of +1s, it gives you more authority, which helps to raise the ranks of your future content. Your authority is also determined by how many followers you have and how much your content is being shared. Your social media strategy should have a method for generating more and more +1s over time. It’s important to focus on being in a network of people who have great profiles, because who you know can help establish your voice.
- Facebook: There are over 900 million people using Facebook, making it the ideal platform to use for boosting your search rankings. There are studies that show that Facebook actually has more influence over your search rankings than Twitter or Google+ (something to keep in mind). So the more shares and likes your posts receive, the better your rankings will do. The amount of comments you receive also helps — in fact, when you get a lot of likes, shares and comments, it boosts your rankings significantly.
- Twitter: With about 500 million users, Twitter posts boost rankings when tweets have authority, versus amount. The factors that can help you with your search rankings include the authority of your followers, mentions and retweets; how many followers, mentions and retweets you have; and the speed and intensity of your tweets and retweets over time.
There are other social media sites you can use, like Pinterest, StumbleUpon, Reddit, FourSquare and Digg. These are the factors that play a role in getting ranked higher using these sites:
- Pinterest: How many pins, re-pins and comments you receive, and the growth rate of those pins and re-pins.
- FourSquare: How many check-ins and the spread rate of those check-ins.
- Reddit, Digg and StumbleUpon: How many upvotes and comments you receive.
Link Building Using Social Media
Link building isn’t a new concept and is just as valuable today as it was 10 years ago. However, it has been made much easier to achieve thanks to social media networks. In the past, people would try link building using black hat tactics, like leaving spammy comments on forums and blogs. Today, you can implement link building into your social media strategy. For instance, you can include links to valuable content from your blog in the social media posts you submit.
Boost Your Rankings on Google by Using Social Media
There are many benefits that local businesses can receive from social media accounts. They are able to become an authority, gain a bigger following, network with influencers and boost incoming traffic using link building and organic search results. Social media has a grand effect on the way we do business today and if you leverage it the right way, you can steadily grow the customer base for your local business.
57 Comments
Allen Vangorden · March 12, 2024 at 12:30 pm
Wow, this paragraph is pleasant, my younger sister is analyzing
these kinds of things, thus I am going to tell her.
cialis metabolism · March 13, 2024 at 2:21 pm
cialis dosage 100mg cialis avis cialisfr2022 commander du cialis
cialis generico costo · March 17, 2024 at 3:44 pm
cialis price ontario cialis tablets tadalafil dosage 10mg
cialis professional tadalafil · March 19, 2024 at 2:31 pm
tadalafil cipla tadalafil pills cialismalew cialis generika preise
sildenafil plus tadalafil · March 19, 2024 at 11:25 pm
daily cialis cialis generico paypal tadalafil headache treatment
cialis avis cialisfr2022 · March 21, 2024 at 9:11 pm
tadalafil troche dosage tamsulosin plus tadalafil buy cipla tadalafil
tadalafil pills price · March 23, 2024 at 6:06 pm
tadalafil spirig tadalafil price goodrx cialis supplement
effect tadalafil women · March 26, 2024 at 4:05 pm
daily cialis price cialis drug schedule tadalafil cialis bula
natural vs viagra · March 28, 2024 at 10:00 pm
sildenafil vs tadalafilo storia del viagra viagra connect cheapest
best viagra uk · March 30, 2024 at 3:23 pm
sildenafil tableta 50mg sildenafil nitroglycerin interaction viagra health effects
sildenafil chile · April 2, 2024 at 5:19 am
female viagra approval viagra purchase online sildenafil teva 5342
cialis action · April 4, 2024 at 1:53 am
cialis eye problems cialis forums apo tadalafil 20mg
tadalafil generico ecuador · April 6, 2024 at 4:38 pm
tadalafil teva dawkowanie tadalafil tab 5mg tadalafil chemical
viagra use instructions · April 8, 2024 at 2:01 am
who makes sildenafil sildenafil generico venezuela fda warning sildenafil
tadalafil 5mg cialis · April 10, 2024 at 5:14 am
cialis prices scwcmd tadalafil online uk rezept cialis online
viagra nz · April 10, 2024 at 10:40 pm
viagra for edema buy prescription viagra viagra definition wikipedia
female cialis review · April 12, 2024 at 2:42 am
tadalafil biogaran prix tadalafil chocolate tadalafil dapoxetine
viagra sildenafil wikipedia · April 13, 2024 at 8:34 pm
sildenafil citrate oxytocin rx sildenafil tablets viagra water soluble
lilly cialis 5mg · April 15, 2024 at 4:17 am
tadalafil peptide reviews generic tadalafil uk prix tadalafil belgique
taking viagra safely · April 15, 2024 at 7:50 pm
canadian generic sildenafil viagra tablets prices viagra checklist
cialis dose mg · April 16, 2024 at 2:42 pm
cialis otc uk nice bnf tadalafil generic cialis when
tadalafil maxigra cena · April 18, 2024 at 7:25 pm
tadalafil patentablauf cialis chart tadalafil daily dose
sildenafil boots form · April 20, 2024 at 12:28 am
cost viagra costco sildenafil prostate cancer beneficios do viagra
cialis or viagra · April 21, 2024 at 3:39 am
tadalafil cialis kopen cialis eye problems tadalafil 20 wiki
natural vs viagra · April 21, 2024 at 7:04 pm
usa viagra prices viagra faq viagra und ibuprofen
tadalafil sandoz · April 23, 2024 at 1:15 am
générique tadalafil cialis list price comprar tadalafil mexico
viagra sildenafil cost · April 23, 2024 at 5:40 pm
sildenafil de pfizer sildenafil vs milrinone viagra equivalent
viagra precio argentina · April 25, 2024 at 2:43 pm
sildenafil hond dosering viagra price kenya sildenafil drug category
levitra generic drug · April 26, 2024 at 11:24 am
levitra butiken levitra mhd levitra mexico
cvs viagra cost · April 27, 2024 at 4:09 am
sildenafil women effects insurance covers viagra herb viagra ingredients
levitra professional buy · April 27, 2024 at 8:44 pm
levitra atenolol levitra erectile dysfunction levitra berichte
max viagra dosage · April 28, 2024 at 8:01 pm
viagra alternative philippines viagra testimonials blog viagra dosing
viagra not working · April 29, 2024 at 4:14 pm
viagra brand price otc viagra walgreens sildenafil schedule drug
viagra herbal substitute · April 30, 2024 at 3:25 am
patent expiration viagra sildenafil teva canada viagra storage instructions
levitra beipackzettel · April 30, 2024 at 10:35 am
levitra 20mg review levitra effects ist levitra rezeptfrei
viagra tablets india · May 1, 2024 at 6:24 am
who manufactures viagra viagra expiry date viagra retail prices
sildenafil viagra difference · May 1, 2024 at 7:37 pm
sildenafil or viagra sildenafil pill identifier sildenafil citrate instructions
preco levitra infarmed · May 2, 2024 at 2:48 pm
levitra orodispersible vidal vardenafil doses levitra quito
viagra sildenafilo · May 3, 2024 at 12:55 am
sildenafil expiration date ayp healthcare viagra viagra heartburn
viagra pre workout · May 3, 2024 at 8:57 pm
sildenafil vs avanafil viagra pill meaning australia viagra cost
comprar levitra madrid · May 5, 2024 at 12:30 am
levitra onset peak levitra per lastschrift vardenafil powder exporter
viagra opiumwet · May 5, 2024 at 9:51 am
sildenafil dosage mg sildenafil cruz verde dosage for sildenafil
viagra medication online · May 5, 2024 at 9:02 pm
viagra patent expires sildenafil tadalafil combination sildenafil and angina
levitra uk pharmacy · May 6, 2024 at 10:36 am
vardenafil name brand levitra depression levitra ir
sildenafil active ingredients · May 7, 2024 at 12:24 am
viagra tablet type average cost viagra sildenafil viagra unterschied
is sildenafil controlled · May 7, 2024 at 7:35 pm
viagra similar effect viagra optic neuropathy sildenafil plus 25mg
tadalafil to canada · May 8, 2024 at 11:59 am
daily cialis reviews tadalafil interactions bnf cialis tabletten teilen
levitra teilbar · May 8, 2024 at 11:09 pm
levitra generika 10mg levitra viagra levitra zusammensetzung
tadalafil 5mg tablet · May 9, 2024 at 7:01 pm
cialis viagra generic tadalafil online rezept tadalafil cipla 20mg
viagra heart medicine · May 10, 2024 at 2:13 am
female viagra tablets buy viagra viagra target pharmacy
viagra dosing guidelines · May 11, 2024 at 5:41 am
viagra australia sildenafil at boots sildenafil dosage chart
levitra nin fiyati · May 11, 2024 at 6:44 am
levitra dosagem levitra bayer wikipedia levitra teneriffa
20mg tadalafil daily · May 13, 2024 at 7:42 am
best liquid tadalafil cialis otc sanofi tadalafil generika forum
viagra active time · May 14, 2024 at 8:51 am
sildenafil tablets zaviagsae viagra female harga sildenafil 100mg
levitra informationen · May 14, 2024 at 11:04 pm
levitra ou viagra levitra dozu levitra facts
viagra prescription costs · May 15, 2024 at 9:31 am
taking viagra viagra replacement correct viagra dosage
tadalafil cheapest · May 16, 2024 at 2:07 am
tadalafil drug class tadalafil bnf interactions liquid tadalafil forum